The White Desert of Rann reflects an era passed by, as well as the years waiting to embrace the present. Driven by the Tourism Corporation of Gujarat Limited (TCGL), Rann Utsav brings the ‘White Rann Experience’ to the world. While the White Rann, near the Great Rann of Kutch was written off as lifeless stretch of land, the Tourism Corporation of Gujarat Limited (TCGL) took the initiative of introducing ‘White Rann Experience’ to the world in 2005. What began as a three-day festival progressively evolved into a 100-day celebration at Dhordo, a village near Rann of Kutch where a whole new tent city has been created, replete with temporary infrastructure built and rebuilt every year.